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“Every beginning has an end and every end is a new beginning” – Santosh Kalwar. Two years have passed since I started SicanStudios.com. Over the course of these years I learned many new things, interacted and helped people all over the world, improved and multiplied my skills, but also made many mistakes. In this article, a personal one, I’m sharing with you some mistakes I made, lessons learned and the near future of my online conquests. It’s also probably the last article on this website.
Mistakes Made
The first and most important was trying to be everything to everyone. I tried to solve problems with this website in the field of web design, web development, photography, SEO, Photoshop, Flash, Twitter, Windows 7, WordPress and many many more…
Obviously that was the wrong route to go. Instead of watching the number of subscribers increase, it stayed pretty much static. The increase of the subscribers that could be observed was at a rate of 7-10 per month. I now understand the viewpoint of you, the subscriber.
If I subscribe to a website that provides for example Windows 7 tips, I don’t want my inbox to be flooded with 20 other topics totally irrelevant to the one I subscribed for (see previous paragraph for topics).
Which brings me to the next one. I was blinded by the visitors’ count. It kept rising and rising with the peak in month November, 2009. That month, the daily average arose to 835 visits! I must have been doing things correctly, right?
How wrong I was! It didn’t matter that 80% of those visits stayed no longer than 30 seconds on the website, no! I had over 200 indexed pages on Google and I was doing great! I was unbreakable!
Long story short, here are some other mistakes that I made. I was: not caring about my audience, not trying to establish a readership, not trying to get my name out there, not updating this blog regularly, not viewing this as a business, not being professional enough, not having a specific purpose, not working hard enough, not trying hard enough, not devoting enough.
Enough with that!
So, I’m starting over! I have to start from the beginning, and everything has to go! The deletion of this website will act as an atonement for the mistakes and wrong decisions made over these last years.
I’d like to thank everyone, especially the ones that stayed with me from the beginning, for bringing me joy and making me feel important. So much, that I flew too close to the sun and burned my wings, crashing in the Aegean.
Near Future
I intend to transform this website into a professional web design agency. I’ll try and make a breakthrough with this. I’ve given myself a deadline until the 31st of December 2010. If I can’t make it by then I’ll have to make a radical change and shift my perspective away from the online world.
I am also creating a new web resource that will teach you how to improve your photos using photo editing software and changing camera settings. If you are interested, check it out: ImprovePhotos.net. All the photography enthusiasts subscribed to this blog should check it out. There, is where I’ll be writing most of my articles. The website is due to be released soon (mid-June).
Recently, I finished my last year of studying at the university. Hopefully, I will finally obtain that long awaited degree (still waiting for the exams results). I have to say that I struggled not becoming a drop-out like Bill Gates or Steve Jobs or Tom Hanks. Moreover I may even manage to pass it with the highest qualification available (first class honours). Unfortunately the degree won’t be of much use to me. Apart from using it as a house decoration and making my parents proud.
I find that my character is to blame. I always get bored easily and want to experiment with new things. So, programming for me was a passion four years ago but the flame rapidly died. That is the reason why I don’t see any practical application of my university degree in my professional career. Unless I settle in the future and change my character. In other words, listen to the lizard brain, like Seth Godin advises not to in his best-selling book.
Conclusion
As a conclusion, I’d like to end this journey with another BIG THANKS to you! Thank you and see you on the other side!
P.S. I’d love to hear your thoughts about this topic!
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Alex, an interesting and well thought out post.
In many ways I think you’re a lot like me, and you’re certainly entitled to consider and make your own decisions, but I still think I’d caution you against deleting a well produced, indexed and visited site. You could leave the site in a state of limbo, subsequentially utilising the SEO benefits, as well as maintaining all the high quality information for your visitors on here. Then you could develop an entirely separate site to properly launch your business (albeit one in a highly competitive area that even the most talented people struggle to make a living from).
Glad you didn’t drop out. Not many people in any subject directly use much of their degree day-to-day, but a degree still has its uses.
Whatever happens, I’d be shocked if you need until 31 December to launch your web design agency!
Thomas, I’m glad to see you around!
This website has been declining for several months now, even dropped one unit of pagerank (4 to 3). I figured that the majority of the visits (80%) which stay max. for 30 seconds, comes from Google Images. People searching for images, stumble across mine. This doesn’t help me in any way in trying to monetize this website. Ads cannot be placed nor business opportunities can be created.
It is a pity to see all this content gone, but I intend to keep some. (I’ll have to refine and improve the english on them thought).
Also, I still don’t know if a web business should have a blog as I don’t see how talking about web design will get you clients (apart from the fact that you establish yourself as an expert). People who would search for that stuff would essentially be other web designers (competition).
Maybe I’ll post the articles on a personal blog (which I’ll have to create).
I know it’s a fierce competition, but that’s me I guess; always raising the bar higher than I can handle.
Haha you’re too kind. It’s not only the web business; I indent to combine it with the resource website for photos as well. So, it’s basically two deadlines
Anyhow, we’ll see how it goes!
Thanks for your comment, I appreciate it!
My favorite quote of all time is by Edison. “I have not failed. I’ve just found 10,000 ways that won’t work.”
More quotes by this great man – http://quotations.about.com/od/stillmorefamouspeople/a/ThomasEdison3.htm
Creative people are just a different . I am one. You are one.
My advice is not to give this site up, but to implement another one that pertains more to the sales of website templets and resources.
Like create a site in which you have clients pick an existing templet which provides CMS. That way the client can add content which saves you time and you can have a steady income (since they would have to pay a monthly or yearly fee). —- just an idea.
Maybe use this site to just help other artist/creative people. Perhaps in time you could sell ads that pertain to this group.
Good luck – most of the time we create our own luck.
We do indeed create our own luck. But not all of it. A good book explaining that is by Malcom Gladwell, Outliers.
It is a good quote. I have indeed created a new site (in production) that will host all the other stuff featured here, except web design related.
Good idea, but I don’t know how well it would work for me. Selling Templates is good when you have a big audience (say 1000); then the profit for selling a $10 is $10000. But for smaller businesses, pitching for one person is usually better. In addition to focusing on factors such as original, unique design and customer support.
I’m trying to get started in this online world but I can’t do anything without an audience. “Built it and they’ll come”. Bullshit… For example I tried pitching to my Facebook friends (224) to join my fan page. Not even 25 responded to the request. I don’t have any connections, and none of my close friends deals with the “online world”. It gets depressing, and lonely, you know what I’m saying? That’s why I decided that everything has to go, and re-start for the last time…
Thanks for the comment,
Alex